eCommerce Marketing 101

Learn the Marketing Basics. Then Master them.

Build strategies and tactics that create meaningful relationships with your customers instead of blowing your budget over and over again on futile facebook ads.

Join The Next Start Date

Attend our 8-Session Course Online

Regardless of how long you’ve been running your eCommerce business, if you don’t have strategies in place to turn one-time customers into repeat business you’re leaving money on the table. eCommerce 101 is designed to give you the framework to put your own strategy in place, or direct your marketing agency to build it for you.

We’ll cover the basics on relevancy and precision instead of spam and bulk methods, and give you the tools and templates you need to refine your own tactics specific to the types of products you’re selling, and the kinds of customers you’re attracting.

Over 8 weeks, you’ll define your remarketing opportunities, understand which channels and which mediums to remarket too, and create the framework to build out the marketing automation to create a loyal following.

Once you understand the fundamentals, we’ll show you the tools you can use to implement ‘hands off, customer journey centred marketing automation’.

Whether you’re doing it yourself, or directing a marketing agency to do it for you, it’s critical you have a strategy beyond the latest seasonal promotion.

University

Amp up your automation skills.

eCommerce Marketing 101 with Oempire is for you if:

 

  • You’re the owner or handled the marketing for an eCommerce based business.
  • You have existing customers and you’re looking to increase the lifetime customer value 
  • You’ve worked on one-off promotions but you don’t have automated marketing pathways in place specific to your key customer sets.

Marketing 101 is designed to teach existing eCommerce business owners how to create networks of precise marketing automation.  Whether you have existing marketing automation tools in place, or are starting from scratch we’ll show you how to engineer your customer experience.

University is designed to give you:

  • A broader perspective of how existing tools can be used to super-charge your customer experience
  • Specific tools and templates to help you get a specific strategy down on paper and ready to implement
  • Space to collaborate, problem-solve, and brainstorm with other business owners in an online classroom-style training

Delivery

The course is delivered over 8 weeks online, via webinar.

Once you book online you’ll have an on boarding form to complete to help us understand where you’re specifically at with your business and tailor the content.

Each week you’ll have a Wednesday webinar that will include post-webinar worksheets to help you apply the principals directly to your business, or direct your agency to do it for you.

If you can’t make the weekly webinars, don’t worry, they’re recorded, and the only thing you’ll miss out on is the live Q&A.

With a week between calls you’ll have time to work through the weekly exercises and get clear on what steps you need to take specifically for your store before the next weekly call.

Campaign Builder

Create marketing campaigns that get results

You’ll Learn:

  • The core building pieces of the Campaign Builder
  • The relevance and necessity behind personalized automated follow-up
  • How to design and build simple (yet effective) campaigns
  • New ways to leverage more than one goal type in your campaign

Campaign Builder

Create marketing campaigns that get results

You’ll Learn:

  • The core building pieces of the Campaign Builder
  • The relevance and necessity behind personalized automated follow-up
  • How to design and build simple (yet effective) campaigns
  • New ways to leverage more than one goal type in your campaign

Campaign Builder

Create marketing campaigns that get results

You’ll Learn:

  • The core building pieces of the Campaign Builder
  • The relevance and necessity behind personalized automated follow-up
  • How to design and build simple (yet effective) campaigns
  • New ways to leverage more than one goal type in your campaign

Campaign Builder

Create marketing campaigns that get results

You’ll Learn:

  • The core building pieces of the Campaign Builder
  • The relevance and necessity behind personalized automated follow-up
  • How to design and build simple (yet effective) campaigns
  • New ways to leverage more than one goal type in your campaign

Campaign Builder

Create marketing campaigns that get results

You’ll Learn:

  • The core building pieces of the Campaign Builder
  • The relevance and necessity behind personalized automated follow-up
  • How to design and build simple (yet effective) campaigns
  • New ways to leverage more than one goal type in your campaign

Campaign Builder

Create marketing campaigns that get results

You’ll Learn:

  • The core building pieces of the Campaign Builder
  • The relevance and necessity behind personalized automated follow-up
  • How to design and build simple (yet effective) campaigns
  • New ways to leverage more than one goal type in your campaign

Campaign Builder

Create marketing campaigns that get results

You’ll Learn:

  • The core building pieces of the Campaign Builder
  • The relevance and necessity behind personalized automated follow-up
  • How to design and build simple (yet effective) campaigns
  • New ways to leverage more than one goal type in your campaign

Campaign Builder

Create marketing campaigns that get results

You’ll Learn:

  • The core building pieces of the Campaign Builder
  • The relevance and necessity behind personalized automated follow-up
  • How to design and build simple (yet effective) campaigns
  • New ways to leverage more than one goal type in your campaign

Want to take your automation skills to the next level?

We’re ready when you are.

 

See Locations & Schedules

Stay up to date with information about upcoming classes, including new cities.








Melbourne • 22-24 February

Workflows
Check-in: 8:30 – 9:00am
Class: 9:00 – 5:00pm
Reserve One Seat - $819 AUDReserve Two Seats - $1229 AUD